LP Driver Website Case Study
WEBSITE . WEBSITE BOOKING APPLICATION
LP DRIVER WEBSITE
MY ROLE
Create a website that exudes excellence and functionality
THE NEED
Create a stunning website that leverages the Lincoln brand as well provides intuitive functionality.
THE OPPORTUNITY
User personas indicated the user base consisted of individuals who looked for high quality due to Lincoln’s established brand as well as high level admonitors who wanted to quickly access the booking tool and complete their transactions.
THE SOLUTION
Create a website that exudes excellence and functionality
Style & Imagery

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Project Insight
On this project I used Adobe XD, Adobe Photoshop, and Noun Project. I worked closely with the LPD team to ensure accessability standards were adheared to. Lincoln is serious about browser and user accessibility. Their standards document is more than 50 pages.