LP Driver Website Case Study

WEBSITE . WEBSITE BOOKING APPLICATION

LP DRIVER WEBSITE

MY ROLE

Create a website that exudes excellence and functionality

THE NEED

Create a stunning website that leverages the Lincoln brand as well provides intuitive functionality.

THE OPPORTUNITY

User personas indicated the user base consisted of individuals who looked for high quality due to Lincoln’s established brand as well as high level admonitors who wanted to quickly access the booking tool and complete their transactions.

THE SOLUTION

Create a website that exudes excellence and functionality

Style & Imagery

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Project Insight

On this project I used Adobe XD, Adobe Photoshop, and Noun Project. I worked closely with the LPD team to ensure accessability standards were adheared to. Lincoln is serious about browser and user accessibility. Their standards document is more than 50 pages.