Dr. Nancy Case Study

MOBILE . IOS & ANDROID - TABLET

DR NANCY WHOLESTIC & WELLNESS APP

MY ROLE

As the Creative Mobile Lead, I have the awesome pleasure to work with Dr. Nancy on all things related to the direction and functionality of the app. I work closely with the development team to ensure the development delivery is successful.


THE NEED

Design an app that delivers the major segments of wholistic living in a vibrant and provative way. Users are segmented in 3 areas of health, so conveying nutritional plans and exercise regiments needed to be intutitive and easy to understand.


THE OPPORTUNITY

Working during a global pandemic has proven challenging, however remote communication has allowed us to continue with great progress.


THE SOLUTION

Vibrent photography coupled with a tremendous color pallett captured the essence who Dr. Nancy is. Each segment of the app is intentionally minimal and the userflow is intuatively responds to how the app is engaged.

Style & Imagery

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Project Insight

On this project I used Sketch, Adobe Photoshop, and Noun Project. Dr. Nancy has delivered video content that has reach more than 1 billion views. I have never worked on a project where I had too many photos to choose from, until this one.